The “I” in IDEAL

I previously mentioned my concept of the “ideal” business model, with each letter of the word IDEAL signifying a quality that the business needs to have. In that vein, let’s talk about the “I”, which stands for Initiative.

I’ve met some people who think that entrepreneurship and starting a business is only about coming up with the idea. These folks think that just because they thought up a particular idea for something, they’re an entrepreneur. Never mind that they never did anything about the idea, they’re still an entrepreneurial thinker.

Then there are other folks who think that starting a business is about coming up with the idea, then applying not much more than positive thinking. Somehow, if they “want” it enough, or visualize it often enough, it’s magically going to happen.

If you look at Merriam-Webster’s definition of the word “initiative”, you’ll see that it means “the energy or aptitude displayed in initiation of action”. And that’s the key word … action. You can think up all the ideas you want, visualize all you want, want it all you want, but if you don’t have initiative to take cohesive action, you’ll just want, you won’t have.

That’s the brief story of the “I”.


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