Posts tagged ‘Baby Boomers’

December 18, 2014

Are You Ready for The Second Boom in 2015?

This is the time of year when we reflect on what we’ve accomplished the past year, and what we’d like to accomplish in the coming year. So for those of you who have been considering finally starting your own business, I’d like you to ask yourself if you’re ready for The Second Boom.

In a self-study program that was 2 years in the making, I teach my 16 Action Steps of The Second Boom, for figuring out what fits, what’s feasible, and how to start and grow it.

When I created this program, I addressed my fellow members of the Baby Boom generation. But in reality, it’s useful for anyone who has lots of work experience, 20 years or more. (That means you too, Generation X’ers!) It’s all about figuring out how to apply your experience to create a business with potential.

To see if you’re ready, I created a 3-part complimentary video training series here. Click on the link to hear my brief message.

And for those of you who invest the time in yourselves to see all three parts of the training, I’ve got a very special offer for you at the end.

Happy Holidays, and cheers to success in 2015! Think about investing in your own goals, and what that might mean to you.

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October 12, 2014

Is Passion the Answer?

Last week, I delivered a short keynote at a breakfast event called “Too Young to Retire”, held in Syracuse, New York. The event was sponsored by community group FOCUS Greater Syracuse, and was held to attract Baby Boomers who are thinking of starting their own businesses. About 80 folks, overwhelmingly most of them Boomers, were in attendance for this early morning event.

During my keynote, I answered the 2 main questions I hear through my work on my program The Second Boom, which are “Is it too late?” (to start a business), and “Have I failed too many times?” (I’ll give you one guess on my answer to both.)

After my short segment, a panel of 3 local entrepreneurs answered questions by a moderator, and took questions from the audience. One of the themes that emerged from the panelists was something along the lines of “if you have a lot of passion for what you want to do, good things will happen.”

This was mentioned several times, and each time it was mentioned, I had trouble sitting still. Finally, I had to make a comment, and raised my hand, even though by then I was merely a member of the audience.

I said that I felt passion is an important component to reaching for success, but it’s not the only answer. There’s a lot of motivational talk about “thinking positively” and “being passionate”, but as I reminded everyone, that’s not the only thing. You still have to have a realistic plan for the business, one that provides a product or service that solves some kind of problem that enough people are willing to pay money for.

And that is because when you start a business, your goal is to make money. If you don’t make money, you’re just starting a hobby. Businesses make you money, but hobbies cost you money.

Be sure the thing you’re passionate about becomes a business, not just a hobby.

July 17, 2013

Don’t Get It Backwards

One of the common mistakes aspiring entrepreneurs make is to come up with a product idea before they figure out who to sell it to. They fall in love with some concept they’ve been thinking about, perhaps to solve a problem they personally have. Then they create a product to address that problem, and maybe even come up with a good solution for it.

But if very few other people have that same problem, the potential market won’t be very large. The entrepreneur could experience what I call “terminal success”: achieving 100% market share after 10 sales. You’re awesome if you reach 100% market share, but if your market consists of only 10 possible sales, you’re sunk.

Don’t get it backwards. Focus on finding a potential problem to solve, figure out if it’s a big enough market, then create a product to address it. It’s way cheaper to change your focus before you build a product, then to build a product first and find out the market’s too small.

July 8, 2013

The Best Time to Plant a Tree

The Second Boom has arrived, for Baby Boomers who want to start their own businesses. It’s not too late — I talk about it in my series of 3 training videos that are absolutely free just for opting in. Go here to find out more:

http://www.TheSecondBoom.net

Some people say that Boomers are past their primes. I say, baloney, it’s not too late to figure out a business that fits your passion and knowledge. And an old Chinese proverb says, “The best time to plant a tree was 20 years ago. The second best time is now.”

Start your Second Boom. Make it big.