The IDEAL Business Model

I always say, “Great ideas are abundant; great execution is rare.” To have a chance at great execution, your business (or business idea) must have IDEAL conditions. That’s my acronym for the ingredients of a successful business model that can sustain itself and grow.

More of the details later, but for now I’ll just introduce you to the components of the acronym IDEAL:

  • I = Initiative
  • D = Differentiation
  • E = Economics
  • A = Advantage
  • L = Loyalty

Stay tuned! I’ll write more about each letter, in future posts.


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