George Lois is known as the one upon whom the Mad Men, the popular cable series, is based. In his recent book Damn Good Advice, he offers a number of tips for success, with foundations in the advertising industry, but applicable to all types of businesses. Some of those tips are summarized in this Fast Company online article, which includes excerpts from the book.
Sound advice from the guy who created the brand names “Lean Cuisine” and “Aunt Jemima”, and the cult ad phrase, “I want my MTV!”.
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